WEBSITES

Bell Helicopter
On a Mission.

Website: BH.COM
Founded in 1935 as Bell Aircraft Corporation, Bell Helicopter continues to set the pace for the industry and expand the scope of vertical lift..

Pixure NewMedia's role:

• Manage Web Communications & Creative Services

• Lead and coordinate teams from Communications, IT and Marketing and outside ad agencies for the following:

  • Acquire BH.COM domain and direct the change of email addresses to "MyName@bh.com", which saved Bell Helicopter an estimated $1.2M annually.

  • Restructure site's information architecture

  • Coordinate new technologies across TEXTRON enterprise for web

  • Create new assets - graphics, photography, video and database

  • Write new marketing copy

  • Write technical standards manual for web communications

  • Create & manage instant update pages for CEO communications

  • Create first Twitter presence for Bell Helicopter

  • Coordinate first Facebook presence for Bell Helicopter

  • Create first QR Codes in trade show literature and communications

  • Coordinate trade show presence with outside vendors

  • Contributing team member in updating corporate graphic standards manual

  • Initiate move to responsive design for website

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