Bell Helicopter
On a Mission.

Website: BH.COM
Founded in 1935 as Bell Aircraft Corporation, Bell Helicopter continues to set the pace for the industry and expand the scope of vertical lift..

Pixure NewMedia's role:

  • Manage Web Communications & Creative Services

  • Lead and coordinate teams from Communications, IT and Marketing and outside ad agencies for the following:

    • Acquire BH.COM domain and direct the change of email addresses to "", which saved Bell Helicopter an estimated $1.2M annually.

    • Restructure site's information architecture

    • Coordinate new technologies across TEXTRON enterprise for web

    • Create new assets - graphics, photography, video and database

    • Write new marketing copy

    • Write technical standards manual for web communications

    • Create & manage instant update pages for CEO communications

    • Create first Twitter presence for Bell Helicopter

    • Coordinate first Facebook presence for Bell Helicopter

    • Create first QR Codes in trade show literature and communications

    • Coordinate trade show presence with outside vendors

    • Contributing team member in updating corporate graphic standards manual

    • Initiate move to responsive design for website